Basically, mobile app development is the process of software development for a different kind of operating system. In the ruthless app development industry, the main purpose is to make money. The main thing is that increasing demand of diverse mobile application that will run on a smart device is mainly known as mobile app development. In today’s fast-paced world, mobile app design services create revolutionary changes as more people are connected with each other through smart devices.

Purpose of Mobile App Development

To proliferation your business, it is always necessary to have a website and a mobile app in order to get customers and to develop their business. Nowadays it is quite impossible to live without electronic gadgets and smartphones. Most of the business owners consider that mobile app is simple to connect with their clients and best marketing tool to expand your business. An ideal application design services enable clients to have all the information on their fingertips.

Presently, in this tech world, the mobile app market is growing up by leaps and bound. Consequently, mobile app digital marketing is becoming more competitive. To ensure the visibility of your mobile app in such a complicated scenario, you should be very careful about the approach being followed for mobile app development.

We have created this step by step guide to help you out and prepare you for a perfect launch and even more successful mobile app.

A great idea leads to great app

First thing is, does your app solve an issue, offer a service, or entertain people? Why will people use your app? Is there real value in your app or is it just a slightly better version of previous one. These all answers should provide you with a direction where your imagination is heading. Try to be super focused on the problem that you are solving to be able to create the right one. To create a successful mobile app first thing you should keep in mind.

  • Find a problem which can be fixed by your app
  • Determine the features of your app

The app must provide a customer tangible benefits including reducing cost through productivity enhancement, new revenue or promoting the customer experience.


For successful mobile apps, you need to be very clear about:

Target users – an App should always be developed keeping in mind the target customers of an application. Having a clear vision of the target audience, always enhance the success rate of an application. Talking to people will help you gather insight and direct feedback.

Supported mobile platform and device – You should take care of hardware performance, good battery life, ruggedness and required peripherals for best mobile platform and device. Some factors that need to be considered while selecting devices includes coverage, device support, performance and other essential features.

Revenue model – The app market is booming like never before. To ensure this resource and generate revenue developers need to choose the best approach in accordance with the app. There are numerous types of models for generating revenue from a mobile app which includes paid applications, separate app, premium, advertisements, subscription and pay per download.

These methods can be employed to generate revenue, however, the developer’s strategy to be in accordance with the application. It is very necessary for the developer to attract the customer and spend the money on the various features of the application.

app revenue model

Design your app

Designing your app is another important factor which is responsible for the success of your app in the market. A developer should focus on the UI design, multi-touch gesture for touch enabled devices and consider platform design as well. Today, the emphasis is on the UI design of the app as it plays a vital role in the success of an application. Since designing an app creates an instant impact on the mind of the customer while ensuring usability of an app.

Identify suitable approach

Selecting the proper approach for creating an app is extremely important part of mobile app development. Ideally, it should be in favor of time and budget constraints of a, basically, there are three type of mobile apps:

Native – Such apps are developed for a single mobile operating system absolutely, therefore these apps are known as “native” for a particular platform device. These apps built for systems like iOS, Android, Windows 10, Blackberry, and Symbian cannot be used on the other than their own or in other words, you cannot run an Android application on iPhone. Native apps are costly as well as time-consuming to be developed and deliver the highest user experience among all the approaches.

Web – Web apps are fast and cheap to develop and can run on multiple different platforms. These apps can be developed by using HTML5, CSS and JavaScript code.

Hybrid – Hybrid app development is the latest approach to developing any mobile app. They are built using multiplatform web technologies (HTML, CSS, and JavaScript). A clear advantage of these types of is that they are fast and relatively easy to develop. Single code base for all platforms makes sure low-cost maintenance and smooth updates. Widely used APIs, like gyroscope, accelerometer, and geolocation is available.

Develop a prototype

It is actually a process of taking your idea and turning that idea into an application with simple basic functionality. A prototype makes it quite easier to sell your idea to potential consumers who can actually view the clear benefits instead of visualizing or reading the product description. It is also helpful in attracting investors as well as customers.

Appropriate analytics tool

For a successful mobile app, there is also need to incorporate suitable analytics which gives you a detailed picture of how many visitors are actually using your website. How they are coming to your site and how many visitors are returning users.
Here are some of the mobile analytics tools which can help you to make your app highly marketable in this process


As you have the initial functional version of your app, you will need to analyze what works and what doesn’t, how you can improve it. Beta testing is the first opportunity to get feedback from your target audience as it enhances your visibility in the app store. GO for a closed beta test before launching and ensure that you select the right group pf people to test the app so that you can improve its user interface to find errors and fix them ASAP. It not only reduce product risk but also gets you that initial push in the app store. You will need to set goals to your beta testers to be able to extract viable data to help you correct and enhance it. You have to prepare mainly three things for beta launch.

  • Define target customer
  • Eliminate Bugs
  • Identify goals

Deploy your app

Releasing of an app involves plan, schedule, and control of the movement of releases to test and live environments. The main objective of deployment management is to make sure the integrity of the live environment is protected and the right components are released.

Capture the metrics

There has been a significant rise in the mobile app users in the present market scenario. As a result, maintain the accurate metrics is highly important because the number of customers using mobile app steadily rises. Although, there are many input metrics method which should be considered while developing your mobile app because they will determine the lifetime and success of your mobile app.

Upgrading your mobile app

After capturing the metrics it becomes essential to upgrade your app with creative and innovative features. As we know upgrade of the mobile app is like shifting to a new level of perfection. A mobile app without advanced features enhances its visibility along with the total no of downloads of an app. It also makes sure keep updating your app to meet new guidelines according to the various platforms. Don’t let your mobile app stagnate.

Market your app right

This is the most important and bonus step for making an app successful, although it is not the part of the app development. Once your app is launched, and you do not the marketing of your app well, then there is a high possibility of lost as there are multiple no of apps are available on the various app store. So market your app perfectly.


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